activePDF.com - activePDF News Release
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Nitro PDF Software Announces Landmark Partnership with World’s #1 Free PDF Creator
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Pleasanton, California, March 4 th , 2008 - Nitro PDF Software, the company that revolutionized PDF software with its launch of the first true alternative to Adobe ® Acrobat ® , today announced a strategic partnership with activePDF, Inc., developers of the world's # 1 free PDF creator, PrimoPDF. Largely a community-driven initiative, this groundbreaking partnership brings together two PDF powerhouses with a combined user base of over 20 million users.
Hot on the heels of Nitro's recent acquisition of PDF Download, a hugely popular Firefox plug-in that makes dealing with PDFs in Firefox a breeze, the PrimoPDF partnership strengthens the company's rapidly-expanding position within the PDF space while offering PrimoPDF users the opportunity to upgrade to more powerful PDF products like Nitro PDF Professional.
“The partnership between PrimoPDF and Nitro represents a landmark power shift away from Adobe-dominated PDF,” said Sam Chandler, CEO of Nitro PDF Software. “Our core belief is that basic PDF creation should be free to everyone, without compromising quality or user experience. If you listen to the market, this is what people have been asking for. No pop-ups, no cluttered user interface, no feature bloat – just free, easy-to-use PDF creation, with the option to pay for more advanced PDF features like editing and digital signatures. Our partnership with PrimoPDF is a direct result of our ongoing commitment to filling that void,” added Chandler . “Quite simply, we just don't see anyone doing this effectively today. This, paired with our companies' combined expertise in the PDF space, makes this partnership an excellent strategic fit.”
activePDF, the company behind PrimoPDF, is also delighted to participate in such an obvious partnership opportunity. "The advanced Nitro product suite is a direct complement to what we're offering with PrimoPDF,” stated activePDF CEO, Tim Sullivan “Our mantra has always been ‘It's everybody's PDF' and we started out by offering the first truly free, user-friendly PDF creator, which has been wildly successful. When presented with the opportunity to partner with Nitro PDF Software, a company whose philosophy is so closely aligned with ours, we simply couldn't pass it up. There's so much value in being able to offer millions of PrimoPDF users a reliable, affordable, trusted means to tap into additional features such as the PDF editing and manipulation tools offered by Nitro PDF Professional,” concluded Sullivan.
For PrimoPDF users, there will be virtually no change in the way the product functions, and it will remain completely free. In fact, version 4.0 will see the introduction of a much more intuitive, straightforward interface as well as additional productivity enhancements such as the ability to easily email PDF files upon conversion. PrimoPDF users will also be afforded easy access to the additional functionality available from the award-winning Nitro PDF Software product suite.
About Nitro PDF Software
Nitro PDF Software is one of the world's leading PDF software vendors and the company behind Nitro PDF Professional, the first true alternative to Adobe ® Acrobat ® . Headquartered in Pleasanton , California , Nitro PDF Software has operations spanning North America, Europe, Asia, and Australia . Nitro PDF Software products are sold online, through corporate resellers and VARs, and at leading retailers internationally. Competitively priced, Nitro PDF Professional gives users full control over PDF documents, including commenting, form-filling and authoring, digital signatures, text editing, one-click creation from Microsoft ® Office and more. Nitro PDF Software products have won multiple "Product of the Year" and "Top Buy" awards, and are used by millions of people worldwide including a significant number of Fortune 500 organizations. Nitro customers include American Airlines, General Motors, Hewlett Packard, IBM, the US Department of Defense, and Microsoft.
www.nitropdf.com
About PrimoPDF
PrimoPDF is a free tool for high-quality PDF creation, comprising a user-friendly interface that enables printing to PDF from virtually any Windows® application. activePDF, a leading provider of server-based PDF tools and solutions, introduced PrimoPDF as a simple means of making basic PDF generation available to everyone free of charge. Since its launch in February 2004, PrimoPDF has rapidly become the world's most widely-used tool for free, basic conversion to PDF with millions of users to date and is consistently ranked as the #1 most popular Business & Productivity software download on CNET's Download.com .
www.PrimoPDF.com
Contacts
Miranda Burford, miranda.burford@nitropdf.com
Marketing Analyst, Nitro PDF Software
Gina O'Reilly, gina@activepdf.com
Director of Sales & Marketing, activePDF, Inc.
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